Larry Weintraub on Social Media

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OurBlook.com | Sep 30 2009

Fanscape CEO, Larry Weintraub, discusses the media's use of social media with OurBlook.com

How do reporters use social media to send out information to people they want to receive it? Which media do they use, and is it easy?

LW: Many reporters are extending their own personal brand already. They have blogs, Twitter accounts, Facebook profiles, etc. Because they are so easy to use, reporters are allowing themselves to become friends with their readers through social media and solicit feedback and answer questions. This helps the publications for which they write as well as themselves should they leave that publication, write a book, or make a public appearance. A great example of this is Rolling Stone reporter Matt Taibbi. Matt contributes to a couple of blogs including: Smirking Chimp where he elaborated on his story exposing the financial industry’s major meltdown or True Slant where he also continues to discuss the crimes of the U.S. financial institutions. Matt continues to build his own brand which is evident by cover page story headlines on Rolling Stone magazine and his television appearances on shows such as "Real Time with Bill Maher."

To read the entire interviw, click HERE.