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A Step-By-Step Formula to Determine a Fan's Value, Courtesy of Fanscape

MarketingVox | Aug 4 2010

Fanscape's recently released white paper, The Value of a Social Relationship was featured on MarketingVox and served as the lead in its daily MarketingVox News email. The piece highlights the steps involved with determining the business value of a fan that joins a brand's social network. 

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