4 Ways Social Media Can Save You Time and Money

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iMedia Connection | Jan 29 2010

Fanscape CEO, Larry Weintraub, breaks down his four reason why businesses should be using Social Media for iMedia Connection. here's an excerpt from his piece:

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If you are just dabbling in social media, you may still not be sure what exactly it will do for you or where it fits in to your company structure. You've probably created a Twitter account, built a simple Facebook page, and maybe even added a company blog to your website. Good. That's a great start. Now step back for a minute and think about what this is all for.

There are four reasons to use social media for your business. In no particular order, they are:

· Marketing

· PR

· Market research

· Customer service

All four of these are geared to do the same thing -- connect with your customers and interact with them. But don't hide behind trendy words like "engagement;" ultimately you want to do one thing: sell more products or services. Let's take a look at how each of these four components of your social media strategy can help you sell more.