Fanscape

about

history
culture
awards

FANSCAPE is the longest running social media marketing agency dedicated to fostering connections between brands and their target consumers.

When someone likes something, they talk about it, share it, and even identify themselves by it. We embrace the strength of positive word of mouth and use it to ignite powerful bonds between our clients and their customers.
history
culture
awards

history

In 1998 we had this idea, bring people closer to the things they love and they will do the marketing for you. It started in Larry’s house, with no funding, just the two of us believing that we were on to something. We added a couple of friends to the mix and before long every nook of the house was overrun with desks, phones, computers, promotional products, and people. The upside was that we had a growing business; the downside was that the neighbors and the police weren’t happy with the congestion we were causing on our street.

So we moved into a haunted century-old Hollywood building and concentrated on developing a new industry called Viral or Digital Grassroots Marketing, later dubbed Social Media Marketing. Keep in mind, there wasn’t a MySpace or Facebook back then. We spent our time getting to know every music, film, television, video game, and entertainment fan with a Geocities “fan site” individually, and enlisted their help in promoting a myriad of projects we were working on.

Our business grew with the Internet and with the advent of social networks, mobile devices, and a broader understanding by brands of the benefits of connecting with customers through social channels.

We’re proud to be known as not only the original Social Media Marketing agency, but as an agency that is loyal to our clients and hyper focused on creativity and constant innovation. We’re extremely thankful for the success we’ve had and the people that have helped get us to where we are, and we never take that for granted by challenging ourselves every day to be better.

Larry & Terry

culture

First, we have fun. Second, we collaborate. Third, we keep an eye on what’s next. We are passionate people that get off on doing great work. We watch a ridiculous amount of reality TV and eat food that we can’t really afford. We’re a bunch of tech geeks and marketing nerds that laugh a lot, hum along to the music, and pass around clever ideas to keep each other inspired. We have a lot of pride in what we do and we thrive on delivering great results.

awards

2011 WOMMY Award
Along with our client, GameStop, Fanscape accepted the Best Customer Relationship Management (CRM) Award at the 2011 WOMMY Awards hosted by the Word of Mouth Marketing Association (WOMMA) in Las Vegas.
Read more

Promo's 2009 PRO Award
Alongside The Marketing Arm (TMA), Fanscape created a winning word-of-mouth campaign for GameStop's Guitar Hero promotion.
Read more

THE WOMMA WORD - NOV. 2007
Fanscape¹s work on the Clear Channel NEW! campaign to populate the site with artists and their music gets WOMMIE award from WOMMA (Word Of Mouth Marketing Association) for ³amazing word-of-mouth campaign².

FWA AWARDS - OCT. 2007
³Bionic Assessment Test (B.A.T.) wins a Favorite Website award from world-renowned FWA.com. Read more about our work for NBC

2012 Promo’s Agency of the Year
As part of The Marketing Arm (TMA) we were awarded #1 on Promo

Magazine's

Promo’s 2012 PRO Award
Alongside The Marketing Arm, Fanscape won multiple awards for our work on
the Call of Duty promotion with GameStop

Promo’s 2012 PRO Award
Alongside The Marketing Arm, Fanscape won a silver medal for our work on
Dorito’s Crash the Super Bowl campaign

Promo’s 2012 PRO Award
Alongside The Marketing Arm, Fanscape won multiple awards for our work on
GameStop’s Gears of War 3 promotion

2012 Reggie Award
With our friends at The Marketing Arm, Fanscape won a bronze medal for our
work on GameStop’s Gears of War 3 promotion

2012 American Marketing Association (AMA) Award
Fanscape won the Interactive Media award for GameStop’s Pick Your Perks
program with our partners at The Marketing Arm

Promo’s 2011 PRO Award
With TMA, Fanscape won the bronze medal for Best Retail Campaign award for
our work on GameStop’s Call of Duty Surprize Attack 2 campaign

Promo’s 2011 PRO Award
Fanscape won a bronze medal for Best Social marketing campaign for
Monster.com’s Success Stories

Promo’s 2010 PRO Award
With TMA, Fanscape won a gold medal for Best Sponsorship for our work on
Monster.com’s NFL Director of Fandemonium campaign

what we do

industries

SOCIAL MEDIA MARKETING is all we do and we’ve been doing it longer than anyone. Our services have been honed and carefully crafted to deliver the most comprehensive, effective, and measurable results.

While we’ve worked with nearly every industry, our expertise is highly concentrated in Consumer Packaged Goods (CPG), Entertainment, Travel/Hospitality, Gaming, and Automotive.

Our key service offerings fall into the following categories:

strategy

We provide guidance in the creation, development and optimization of your social presence.

Our strategy services are available as a stand-alone service and are always included with our project work. Examples of our strategy deliverables include social planning and insights in tandem with audits and competitive analysis, social platform and content strategy matched with specific best practice tactics and recommended KPI’s, global social consultation, education and training, paid social media strategy geared to maximize ROI, and development of social policies and compliance guidelines.

social creativity

Creating unique social interactions that are social by design and enhance a consumers experience is our specialty.

This starts with identifying your goals and then ideating to create initiatives that are geared to inspire your target audience. Comprehensive execution is our forte including social design and art direction, visual storytelling, content creation, app development, and everything needed to both concept and create. We can manage all facets or work in symphony with your other agencies and partners.

social brand marketing

Full-scale social marketing and community management is vital to the growth of your brand. No one has more experience than us in helping you engage with your consumer directly utilizing the social platforms that are best for your business and where your customers reside.

We can assist, consult, or run your entire social presence, which can include community building and management, influencer and blogger programs, content creation and distribution, paid social media, promotions, partnerships, social search, and app development.

research & analytics

We are driven to make the business case for your investment in social media marketing and provide results that achieve your goals. We have dedicated experts geared to providing you with everything you want to know about your customers, competitors and your brand, as well as providing insight to build, manage and develop your reputation.

Thousands of campaigns have provided us with the ability to benchmark results and know what and why performance was successful or not. Access to the latest and best analytical tools allow us to monitor insights, feedback, sentiment, reputation, and identify influencers and success.

industries

Consumer Packaged Goods (CPG)
Gaming
Entertainment
Automotive
Travel/Hospitality
Retail

our work

CPG

Blue Diamond Almonds

Nuts About a Healthy Community

retail

Gamestop

Loyalty Power Through Social Media

hospitality

Pepsi Max – Uncle Drew

Viral Video Slam Dunk

CHECK OUT some of our case studies and read how we lead our clients to social media greatness.

case studies blue diamond almond

Challenge
Introduce the health conscious "Get Your Good Going" platform while simultaneously expanding the Blue Diamond Almonds Facebook community.

Solution
Develop and execute an engaging blogger and influencer outreach program to propel awareness for “Get Your Good Going” and drive people to Blue Diamond’s Facebook community.

Results
Online and mobile conversations about Blue Diamond rose 126% during the promotion and Facebook growth jumped 100%.

case studies gamestop

Challenge
Utilize GameStop’s social channels to create positive word-of-mouth, foster retention and drive growth of their enormously successful loyalty program, PowerUp Rewards.

Solution
Created daily and weekly engagements to highlight membership benefits such as exclusive products, contests and sweepstakes, and profiles of active members. Also solicited community member involvement to help create products, concepts, and promotions heightening the positive sentiment and eliciting envy from non-members.

Results
Spectacular! PowerUp Rewards membership has grown significantly and data shows that members shop five and a half times more than regular customers, accounting for 60% of total purchases at US GameStop stores.

case studies PEPSI MAX & KYRIE IRVING PRESENT: "UNCLE DREW"

Challenge
Ensure that people see the amazing piece of branded entertainment created around NBA Rookie of the Year, Kyrie Irving.

Solution
Seed video by outreach to key bloggers, influencers and sports and entertainment outlets.

Results
Video received raves and was picked up by hundreds and seen by millions. To date the video has garnered nearly 20 Million views and week of release was the #1 Sports video, #1 Mobile-viewed video, and #6 overall viewed video on YouTube. Conversations around the video reached nearly 60 Million with over 60,000 “likes” and 8,000 comments on YouTube.

case studies resources

FANSCAPE WHITE PAPERS

4 REASONS TO USE SOCIAL MEDIA FOR YOUR BUSINESS

THE VALUE OF A SOCIAL RELATIONSHP

people

We are only as good as our people and we think we’re pretty good! Each person in the Fanscape family brings an area of expertise that complements the agency’s collective skillset.

leadership

Terry Dry

president find out more about Terry

Larry Weintraub

ceo find out more about Larry

featured staffer

liza patriana

account manager

find out more about Liza

leadership

Larry Weintraub - CEO

Plays Roller Hockey
Once won a competition for best Guacamole
Convinced the band Korn not to call themselves Larry

Larry Weintraub is the CEO and co-founder of Fanscape. As a 20-year vet in emerging marketing trends, he is widely recognized as an industry expert in customer-centric branding practices. He provides creative solutions for brands through thoughtful digital strategy. Larry can often be seen guest lecturing at numerous universities and industry conferences.

leadership

TERRY DRY - president

Huge Beatles fan. So much so that in the 80’s and 90’s I stalked them and therefore made sure I personally met Paul, George, and Ringo
Went to an intense auto racing school, graduated, and received an actual racing license…which unfortunately has since expired
Had Wayne Gretzky scream at me and try to throw me out of a hockey game for heckling him

Throughout his twenty years of entertainment and marketing experience,Terry Dry has been a significant voice in consumer engagement marketing. Terry's tremendous expertise in digital and social marketing along with his masterful agency leadership skills has made him one of the true visionaries in the emerging media space.

featured staffer

LIZA PATRIANA - account manager

Not a fan of peanut butter…or cooked carrots
Had fantasies of being a drummer
Deathly afraid of heights but felt the need to go skydiving for her birthday one year and managed a perfect landing

A Fanscape veteran, Liza has grown with the company for the past 6 years in the Account Management department. When she’s not manning her post at her standing desk, Liza enjoys her free time with friends, and having random adventures from vegan cook-offs, book clubs or knitting circles to learning how to ride horseback, skeet shooting or convincing folks to jump out of a plane.

blog

archives

We believe that a website should never be static and our blog is how we keep our site breathing.

We created our Digitally Approved blog in 2008 to be a place for all Fanscape employees to share thoughts on social media as well as our individual passions.

We post content weekly geared to enlighten each other, our readers, and our clients on the latest news, trends, and resources.

featured clients

more clients

We proudly work with some of the best companies in the world.

GameStop
Hotels.com
Blue Diamond Growers
AT&T
Wells Fargo
UltraViolet
Mandalay Bay
Amazon
M&M’s
CTAM

ABC.com
FEAR NET
FX
Mitsubishi Motors
Disney Interactive Studios
Activision
Doritios
Mammoth
Hilton Hotels & Resorts
Toyota
A&E
Starz

American Airlines
Kia Motors
Specific Media
Gerberlife.com
Nokia
Vegas
OfficeMax
Arby’s
Monster
Nissan
NBC
Frito Lay

Gillette
TXU Energy
Chili’s
TV Guide Network
Electronic Arts
MTV
Live Nation
Vans Warped Tour
Sports Illustrated
Paramount
Samsung
Mastercard

more clients

careers

Is Social Media part of your DNA? Were you a born marketer who believes in great customer service? Do you embrace a creative challenge, and are the kind of person that everyone gravitates towards? Then check out our current career opportunities and join the family!

TO APPLY:
Click the "Apply Now" button on the position you're interested in. This will lead you to an external website where you can apply online.

Sr. Social Media / Community Manager, Dallas, TX Will be the primary social media community manager for one of our high-profile CPG accounts, a brand leader in the spirits category. APPLY NOW	Sr. Social Media / Community Manager, New York, NY “Car buff/racing fan” needed to be the primary social media community manager one of our top clients, a global, consumer facing brand. APPLY NOW
Social Media / Community Manager, New York, NY Passionate, entertainment-oriented Community Manager needed to make our client’s social properties “best in class” in terms of growth, engagement, innovation and quality. APPLY NOW	Research & Analytics Intern (Fall 2013) Help develop client proposals, monitor marketing campaigns, analyze social media content, competitive analysis and basic market research. APPLY NOW
Director of Social Media Strategy (NY) Will work closely with leading global Fortune 500 brands advising them on social media strategy in the U.S. APPLY NOW	Analytics Manager (Dallas) Will be responsible for producing compelling and insightful client reports, research, analysis, and recommendations. APPLY NOW
Account Manager Will support the Account Director and their dedicated Client Services team across assigned consumer marketing campaigns. APPLY NOW	Social Media/Community Manager The Community Manager is responsible for making their consumer facing brand’s social properties top in their competitive space in terms of growth, engagement, innovation and quality. APPLY NOW
Digital/Social Publicist The Digital / Social Publicist will create and manage blogger / influencer promotions, ambassador programs, execute contests and design engaging digital and/or social promotions. APPLY NOW	Social/Digital Strategist The Strategist serves as the point person to support existing and prospective client proposals to ensure the creative, marketing tactics, timing and budgets are in sync with each other. APPLY NOW
Business Development Intern (Fall 2013) Assist the Business Development team with various pitching, presentation and proposal needs to help secure new business and leads for Fanscape. APPLY NOW	Marketing Intern (Fall 2013) Gain direct experience with major social media marketing campaigns and strategies through hands-on training and participation. APPLY NOW
Account Director (NY) Serving as the primary client contact, the NY-based Account Director will work with clients to determine business needs and objectives. APPLY NOW	Sr. Manager, Paid Media Strategy Will develop and make the business case for paid social strategy. APPLY NOW

Analytics Manager (Dallas)

Will be responsible for producing compelling and insightful client reports, research, analysis, and recommendations.

APPLY NOW

Account Manager

Will support the Account Director and their dedicated Client Services team across assigned consumer marketing campaigns.

APPLY NOW

Social Media/Community Manager

The Community Manager is responsible for making their consumer facing brand’s social properties top in their competitive space in terms of growth, engagement, innovation and quality.

APPLY NOW

Digital/Social Publicist

The Digital / Social Publicist will create and manage blogger / influencer promotions, ambassador programs, execute contests and design engaging digital and/or social promotions.

APPLY NOW

Social/Digital Strategist

The Strategist serves as the point person to support existing and prospective client proposals to ensure the creative, marketing tactics, timing and budgets are in sync with each other.

APPLY NOW

Business Development Intern (Fall 2013)

Assist the Business Development team with various pitching, presentation and proposal needs to help secure new business and leads for Fanscape.

APPLY NOW

Marketing Intern (Fall 2013)

Gain direct experience with major social media marketing campaigns and strategies through hands-on training and participation.

APPLY NOW

Account Director (NY)

Serving as the primary client contact, the NY-based Account Director will work with clients to determine business needs and objectives.

APPLY NOW

Sr. Manager, Paid Media Strategy

Will develop and make the business case for paid social strategy.

APPLY NOW

contact

Please reach out, we’d love to talk to you!

FANSCAPE HQ:
360 North La Cienega Boulevard
Los Angeles, CA 90048

(323) 851-3267 info@fanscape.com

Dallas Office:
1999 Bryan St. Suite 1800
Dallas, TX 75201

New York Office:
711 Third Ave., 11th Floor
New York, NY 10017

Privacy

Fanscape.com is the business web site for Fanscape, Inc. a California Corporation. Fanscape, Inc. and its officers, directors, employees, agents, advertisers, promotional partners, customers, predecessors and successors in interest (FANSCAPE) are committed to respecting the privacy of our users. We strive to provide a safe, secure user experience. This Privacy Policy sets forth the online data collection and usage policies and practices that apply to the Fanscape.com Web Site and does not apply to information we collect in any other fashion or location.

FANSCAPE is pleased to hear suggestions, ideas, notes or criticisms (COMMENTS) in regards to the web site or information there in, however any submissions shall be deemed, and shall remain, the property of FANSCAPE, and otherwise be subject to the provisions as set forth below. You represent and warrant that you are authorized to grant all rights in the COMMENTS to FANSCAPE. Disclosure, submissions, or offers of any COMMENTS shall constitute an assignment to FANSCAPE of all worldwide rights, titles, and interests in all copyrights and other intellectual property rights to such COMMENTS. FANSCAPE may edit, copy, publish, distribute, translate, and otherwise use in any medium any COMMENTS that you forward to FANSCAPE and will own exclusively all such rights, titles, and interest and shall not be limited in any way in its use, commercial or otherwise, of the COMMENTS. FANSCAPE is and shall be under no obligation to maintain any of your COMMENTS in confidence, to pay to you any compensation for any COMMENTS, or to respond to any of your COMMENTS.

If you send information of a personal nature in response to a specific request from our website (for example for a job posting), you acknowledge that the transmission may not be secure and therefore you will hold FANSCAPE harmless should any material be intercepted by third parties. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. FANSCAPE will use our best efforts to keep any personal information once received private and secure to the best of our ability. Personal information will be shared only with employees or agents who have a bona fide need to know.

When entering the Fanscape.biz web page, Fanscape receives and records information automatically such as your IP address, browser, cookie information, and the pages you may consequently visit. This information is gathered to conduct research, provide anonymous reporting for internal analysis and sometimes external clients, to improve our services, and to save you time while using our site. Cookies will be stored on your computer so that Fanscape can keep track of you and make your visit more efficient while you are on the site. This cookie is never written to your hard disk drive, it is temporarily stored in your computer's RAM and once you close your browser this temporary cookie is deleted. Fanscape uses your IP address to help diagnose problems with the server and to administer the Web site. Your IP address is used to gather broad demographic information. Fanscape may from time to time use an outside ad company to display ads. These ads may contain cookies that are collected by the ad company and are beyond the control or access of Fanscape. Site metrics may also be shared with the advertising companies.

The Fanscape.com site contains links to other Web sites over which FANSCAPE has no control. We are not responsible for the privacy policies or practices of Third Parties linked to the site, so you are responsible to review the privacy policies of those other sites so you can understand how they collect, use and share your information.

Fanscape reserves the right to change, modify, delete or add portions of this policy at anytime and without warning or prior notice. Substantial changes to this policy will be announced via a prominent notice on the web site; however it is your responsibility to check this policy and the corresponding Terms and Conditions of Use periodically for changes. By using this site you agree and accept this policy and are bound to the parameters set forth. Your continued use of this site even after changes have been made will constitute your acceptance to those changes. If you do not agree to the terms and conditions of use set forth in this policy, do not use this site. This policy was last amended on January 7, 2009.

If you have any questions, please direct all inquires to the contact email on the web site or to the following representative:

Fanscape, Inc.

Attn: John Eddow

360 N. La Cienega Blvd.

Los Angeles, CA 90048

phone: (323) 785-7757

fax at (323) 785-7101

johne@fanscape.com

Terms of use

By choosing to use this web site, you are agreeing to abide by all terms & conditions set out on this page. This site is for your personal use only and is designed for the sole purpose of providing information and services relating to Fanscape.

You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information, software, products or services obtained from this site, unless Fanscape. grants you specific permission in writing. E-mail addresses posted on this site are not to be used by any seller of services, any compiler of mailing lists, or any other non-authorized use without prior written approval by Fanscape.

Links to third-party sites
This site may contain links to other web sites. Because Fanscape. has no control over these sites and their resources, Fanscape. is not responsible for the availability of these external sites, and can not be held responsible or liable for any content, advertising, products, or other materials on or available from these sites.

No unlawful or prohibited use
As a condition of your use of this site, you agree that you will not use the site for any purpose that is unlawful under any law or prohibited by these terms and conditions. You may not damage, disable, overburden, or impair this site. You may not obtain or attempt to obtain any materials or information not intentionally provided for through this site.

Indemnity
Fanscape, its agencies, departments, agents and employees cannot be held responsible for any losses, damages, expenses, claims, demands, suits, or actions, including reasonable legal fees made by any third party due to or arising from your use of this site, information obtained from the site, information which you provided to the site, your connection to the site, your violation of these terms and conditions, or your violation of any rights of another.

Liability disclaimer
The information, software, products, and services included on this site may include inaccuracies or typographical errors. Changes are periodically made to the information herein.

Fanscape. may make improvements to and/or changes to this site at any time. Information received on or through these sites should not be relied upon for personal, medical, legal or financial decisions and you should consult an appropriate professional for specific advice tailored to your situation.

Fanscape. makes no representations about the suitability, reliability, availability, timeliness, and accuracy of the information, software, products, services and related graphics contained on this site for any purpose. All such information, software, products, services and related graphics are provided as is without warranty of any kind. Fanscape. hereby disclaim all warranties and conditions with regard to this information, software, products, services and related graphics, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement.

Fanscape. is not liable for any direct, indirect, punitive, incidental, special, consequential or any other damages, including legal fees, whatsoever. Such damages include but are not limited to damages for loss of use, data or profits, arising out of or in any way connected with the use or performance of Fanscape. sites, arising from delay or inability to use Fanscape. sites or related services, related to the provision of or failure to provide services, or resulting from any information, software, products, services and related graphics obtained through this or any other Fanscape. site, or otherwise arising out of the use of this or any other Fanscape. site, whether based on contract, tort, negligence, strict liability or otherwise. If you are dissatisfied with any portion of the site, or with any of these terms of use, your sole and exclusive remedy is to discontinue using this site.

Copyright notice
All information available from this site may be protected under US and foreign copyright laws. Permission to reproduce may be required. Fanscape. retains all rights to the information provided by this service, including, but not limited to, the right of distribution.

All third party trademarks are acknowledged and are the property of their respective owners.

These terms and conditions shall be governed by the relevant United States law, and by agreeing to be bound by them you agree to submit to the exclusive jurisdiction of the relevant courts of the United States.

We reserve the right to make reasonable modifications to the terms and conditions shown above in so far as they are listed on our website. Changes to terms and conditions will take affect thirty (30) days after they are posted on this website.

Terms and conditions last updated 15-December-2008

WOMMA/FTC Disclosure Guide

Social Media and the Responsibilities of Advertisers, Marketers and Bloggers

Consumers have a right to know the sponsor behind advertising and marketing messages that could influence their purchasing decisions, but key information is not always adequately disclosed in a social media context. Thus, for testimonials and endorsements delivered to consumers through social media – whether by consumers, experts, celebrities, or organizations – the FTC requires advertisers/marketers and bloggers to disclose all “material connections” between the blogger and advertisers/marketers.

The FTC explains “material connections” as any connection between a blogger and an advertiser/marketer that might materially affect the credibility consumers give to that blogger’s statements. Important examples of “material connections” include: Consideration (benefits or incentives such as monetary compensation, loaner products, free services, in-kind gifts, special access privileges) provided by an advertiser/marketer to a blogger; and
A relationship between an advertiser/marketer and a blogger (such as an employment relationship).

Scope and Purpose of the WOMMA Guide to Disclosure in Social Media Marketing

This document provides best practices in light of the FTC Endorsement Guides, released in 2009 and updated in 2010. This document is for general informational purposes only and is not intended to be legal advice. As social media is ever-changing, this WOMMA Disclosure Guide will be a living document – continuing to be refined to reflect evolving industry best practices. If you require legal advice, please consult an attorney.

Clear and Prominent Disclosure

No matter which platform is used, adequate disclosures must be clear and prominent. Language should be easily understood and unambiguous. Placement of the disclosure must be easily viewed and not hidden deep in the text or deep on the page. All disclosures should appear in a reasonable font size and color that is both readable and noticeable to consumers.

Disclosure Best Practices

As stated above, bloggers are required to disclose “material connections” to advertisers. Listed below is sample disclosure language, organized by the platform used. Alternative, but substantively comparable, language may also be used where appropriate.

Blogs

• I received product from Company Name
• Company Name sent me product.
• I received product from Company Name to give away.
• I was compensated by Company Name and received product.
• This is a sponsored post from Company Name.

Additionally for product review blogs, WOMMA strongly recommends creating and prominently posting a “Disclosure and Relationships Statement” section on the blog fully disclosing how a review blogger works with companies in accepting and reviewing products, and listing any conflicts of interest that may affect the credibility of their reviews.

Microblogs

Include a hash tag notation, either:

• #spon (sponsored)
• #paid (paid)
• #samp (sample)

Additionally, WOMMA strongly recommends posting a link on your profile page directing people to a full “Disclosure and Relationships Statement.” This statement, much like the one WOMMA recommends for review blogs, should state how you work with companies in accepting and reviewing products, and listing any conflicts of interest that may affect the credibility of your sponsored or paid reviews.

Status Updates on Social Networks

• I received product from Company Name.
• Company Name sent me product.
• I was compensated by Company Name and received product.
• This is a sponsored post from Company Name.

Additionally, WOMMA strongly recommends posting a full description or a link on your social network profile page directing people to a “Disclosure and Relationships Statement.” Note that if an employee blogs about his or her company’s products, citing the identity of the employer in the profile may not be a sufficient disclosure. Bloggers’ disclosures should appear close to the endorsement or testimonial statement they are posting.

Video and Photo Sharing Websites

Include as part of the video/photo content and part of the written description:

• I received product from Company Name.
• Company Name sent me product.
• I received product from Company Name to give away.
• I was compensated by Company Name and received product.
• This is sponsored by Company Name.

Additionally, WOMMA strongly recommends posting a full description or a link on your video and/or photo sharing profile page directing people to a “Disclosure and Relationships Statement.”

False or Unsubstantiated Statements

And as a reminder, bloggers should always avoid misleading or unsubstantiated statements when blogging about an advertisers/marketers products or services.

Additional Links and Resources

Revised Endorsement and Testimonial Guides (includes example scenarios) Download Here

FTC’s Revised Endorsement Guides: What People Are Asking Click here

Fanscape is a member of WOMMA. This document is a modified version of WOMMA’s Social Media Marketing Disclosure Guide available at: http://womma.org/ethics/disclosure/Social-Media-Marketing-Disclosure.pdf. This document is for general informational purposes only and is not intended to be legal advice.

Stats of the Week

history

culture

awards

Blue Diamond Almonds

Gamestop

Pepsi Max – Uncle Drew

4 REASONS TO USE SOCIAL MEDIA FOR YOUR BUSINESS

THE VALUE OF A SOCIAL RELATIONSHP

people

leadership

Terry Dry

Larry Weintraub

featured staffer

liza patriana

Larry Weintraub - CEO

TERRY DRY - president

LIZA PATRIANA - account manager

Sr. Social Media / Community Manager, Dallas, TX

Sr. Social Media / Community Manager, New York, NY

Social Media / Community Manager, New York, NY

Research & Analytics Intern (Fall 2013)

Director of Social Media Strategy (NY)