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Sports Illustrated: Sports Illustrated & HTC Behind the Tan Lines contest
Fanscape's role from day one in Sports Illustrated & HTC Behind the Tan Lines contest was to deliver a high-quality social media campaign to help drive quality entries and create awareness for the program.
We delivered through a combination of targeted and strategic social methods; we researched, identified, and encouraged your key target audience to participate in the contest. We also hand-picked key influencers and individuals who possessed the quality traits to enhance the campaign results.
Our campaign resulted in engagement with just shy of 2 million and generating all around program awareness to an audience of over 17 million. Our efforts provided our client with the quality entries they were looking for, while also being able to engage with the target audience.
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