POM Wonderful: Blogger Recipe Contest | Case Study | POM Wonderful | Clients

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POM Wonderful: POM Wonderful: Blogger Recipe Contest

Challenge

Increase brand awareness for the POM Wonderful brand
Drive entries to the POM Wonderful Recipe blogger contest
Locate, educate, and activate a very targeted pool of potential entrants and prompt them to visit the POM Wonderful site to participate in the contest

Execution

Fanscape focused on key influencers within food and recipe blog networks to help spread the word about the contest. Through our understanding of these tight-knit communities, we were able to successfully generate targeted awareness among like-minded bloggers. Because of the nature of the contest, many of these influential bloggers not only posted about the contest, but became entrants themselves, lending additional authenticity to their message. Our strategy maximized the unique networking culture of bloggers, transforming one placement into dozens quickly and organically.

Results

Contest entries exceeded goal by 152%
Action strategy activated an incedibly targeted demographic, generating over 700,000 unique views of the promotion
Daily blog posts about the POM Wonderful brand doubled during the campaign

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