Clients
Our work, our partners
MTV: mtvU Woodies 2005 & 2006
Challenge
- Increase voting for the Woodie Awards
- Drive targeted viewers for the live awards show at mtvU.com
- Create Awareness for the Woodies in targeted communities
Execution
Fanscape partnered with top lifestyle websites to encourage editorial promotion of mtv's award show, The Woodie Awards. For all of the nominated artists, Fanscape reached out to their official online communities as well as their unofficial communities to encourage voting.
2005 Results
- Generated over 7 million unique views and over 1 million impressions
- Over 1 million votes were cast for the 2005 Woodie Awards
- Doubled the mtvU.com Woodie Awards unique visitors and page views from 2004
2006 Results
- 7.5 million unique views and over 11 million impressions
- Drove more than double the 2005 Woodies votes
- Increased the mtvU.com Woodies visitors by 239%
Case Studies
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