AT&T Home Turf | Case Study | AT&T | Clients

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AT&T: AT&T Home Turf

Challenge

Create awareness for AT&T Home Turf site
Drive Traffic to AT&T Home Turf site

Execution

Fanscape reached out to all the communities related to the athletes featured on the Home Turf Site to drive back traffic. Fanscape encouraged fans to visit the site while offering compelling prizes and teasers. Fanscape also sent a series of dedicated emails to targeted sports and entertainment fans from Fanscape's proprietary database.

Results

Cross-promotion received thousands of entries
Exposure on hundreds of niche lifestyle sites highlightingHome Turf resulting in almost 5 million targeted unique views
Drove significant traffic to the AT&T Home Turf Site

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