August 2010 | Blog

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News: August 2010

Aug 17 2010 | News | No Comments

White Paper: The Value of a Social Relationship

The focus of this Fanscape white paper is the long-term business value of a social relationship. In this we also introduce our Social Relationship Value (SRV™) formula for calculating this monetary value. This formula focuses specifically on factors within each individual business, providing a measurement that is appropriate and commensurate with the goals, needs, and values of that particular organization. Download Now...

Aug 17 2010 | News | No Comments

Understanding and Implementing Social CRM

In one of his recent posts, Social Media Stategist, Jason Falls, helps his readers better understand Social CRM and its implementation. In it he has included Fanscape's Value of a Social Relationship white paper as a useful resource. In this piece he states that the Social Relationship white paper is "worth the download." Click HERE...

Aug 12 2010 | News | No Comments

10 Tips for Recruiting at Business Schools

Larry Weintraub speaks with Inc. about recruiting at business schools. He talks specifically about internships and the benefits of working with small business entrepreneurs. Click HERE...

Aug 5 2010 | News | No Comments

Fanscape unlocks value of a social media friend

Fanscape CEO, Larry Weintraub spoke with PRWeek about the company's recently release white paper that formulates the real business value of fan or follower on a social network. Weintraub states the reasoning behind creating the formula is a reaction to clients wanting to justify social media spending. Click HERE...

Aug 4 2010 | News | No Comments

A Step-By-Step Formula to Determine a Fan's Value, Courtesy of Fanscape

Fanscape's recently released white paper, The Value of a Social Relationship was featured on MarketingVox and served as the lead in its daily MarketingVox News email. The piece highlights the steps involved with determining the business value of a fan that joins a brand's social network. ...

Aug 2 2010 | News | No Comments

Why Disney Nabbed Playdom

Fanscape CEO, Larry Weintraub, spoke with Internet Evolution about Disney's purchase of Playdom and what it means in the social gaming space. He mentions that Disney's purchase makes sense and although (social gaming) is in its nascent state, a lot of money will be spent by social gamers. ...