Fanscape

Mar 30 2010 | News | No Comments

Harness The Social Space

Fanscape's 4 Reasons to Use Social Media for Your Business white paper was highlighted and served as the focus of this blog post from FuelNet about online research.       Social media sites like Twitter, Facebook, and LinkedIn enable businesses of all sizes to directly interact with customers like never before. What better space, then, to conduct customer research? Fanscape, a social media marketing agency, recently released a white paper on the basics of harnessing the social space for your business. Click HERE...

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Mar 29 2010 | News | No Comments

Promote Your Firm on Social Media

Larry Weintraub served as the Social Media expert for this trade publication's feature on using Social Media. Larry spoke to the need for businesses to integrate Social Media into the mix and the benefits from the three that have the most potential for small businesses, Facebook, LinkedIn and Twitter. Click HERE ...

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Mar 10 2010 | News | No Comments

Social Media Played Big Role in Driving Oscar Interest

The Fanscape Report reviewing the Social Media efforts leading up to and during the Oscars is featured in this piece from ClickZ. An excerpt: The report determined that Oscar chatter was very strong on Twitter during this year's three-plus hour telecast. In findings likely to provide more ammunition for Twitter's eventual addition of marketing tools, Fanscape cited statistics from analytics firm Radian6 noting there were more than 100,000 tweets per hour during the actual awards ceremony, nearly 40 percent more than the 2010 Super Bowl and 60 percent more than the Grammys.   Click ...

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Mar 9 2010 | News | No Comments

Fanscape Report: Social Media and the Oscars

Fanscape reports on Social Media's impact on this year's Oscars. The Oscars are one of the most internationally viewed television events of the year. We tune in to get a glimpse of our favorite celebrities strolling down the red carpet adorned in jewels and decadent fashions, and to see who will take home those treasured golden statuettes. But while it was once a ratings juggernaut, the Oscar telecast has been slipping for years amidst a disengaged audience who has fled to one of countless other viewing options, Internet distractions, and just plain malaise with the show. Meanwhile 2010 has already seen an upward trend in tune-in for major events like the Grammys, the Golden Globes, and the Super Bowl. Some argue it is because of the proliferation of social media and a general renewed...

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Mar 7 2010 | News | No Comments

Social Media Smarts!

Larry Weintraub was a guest on KFWB 980's '2 Minutes and More' show talking about the 4 Reasons to Use Social Media for Your Business. Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand.                              Read more