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White Paper: Measuring the Results of Your Twitter Contest
Apr 20 2010Twitter offers companies and brands an opportunity to reach a large and active audience. But as marketers are quickly learning, a “build it and they will come” strategy only works so far in gaining and retaining follower. Marketers are utilizing Twitter to run contests whether by asking followers to retweet a message or by replying to a trivia question for a chance to win a prize. These promotions create engagement and expand the reach of the brand’s message beyond just their immediate followers. But how do you measure the promotion's success?
The focus of this white paper is the free tools that can help you measure the results of your Twitter contest or sweepstakes to determine the success of the promotion.
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