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3 Brand Benefits of Klout
Jan 28 2012Identifying topical influencers has been a key to driving awareness and activation for many socially progressive brands over the past few years. One of the measurement variables many brands have come to rely on is Klout.
Much has been written about Klout since it’s founding in 2008. Some praise & swear by the service, others question the validity of the score and ability to “game” the system. Regardless, users work each day to increase their Klout score and brands are eager to reward those indiviuduals.
Read the rest of Tom's blog about Klout HERE.
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