Management Team

About

Our team and philosophy

Larry Weintraub

Chief Executive Officer and Co-Founder

Larry Weintraub's 25 years of entertainment marketing experience has provided him with keen insight into the relationship between the brand and the consumer. His focus in areas including internet strategy, social media, advertising, merchandising, and event management, led him to launch Fanscape, Inc., one of the first online marketing organizations. An accomplished executive, former Vice President of Artist Development and A&R at A&M Records, and the recipient of several professional and personal awards, Larry is recognized as a leading industry expert. Larry has an Economics degree from the University of California, San Diego.

Terry Dry

President and Co-Founder

With 20+ years of entertainment and marketing experience, Terry Dry is a significant voice in digital marketing strategy. Terry's expertise in the various methods used to engage and activate a niche audience led him to understand the importance of targeted consumer interactions. His desire to create a valuable dialogue between an increasingly web-savvy audience and leading brand marketers, led him to create Fanscape, Inc., a company focused solely on facilitating targeted digital communications designed to foster word of mouth conversations. Terry currently sits on the boards of the Word of Mouth Marketing Association (WOMMA) and Social Media Advertising Consortium's Standards Board. Prior to founding Fanscape, Terry was a senior marketing executive at both Interscope and A&M Records. Terry has a Business degree from the University of Southern California.

Greg Boles

Chief Operating Officer

Greg is responsible for Fanscape's overall operations which includes the day-to-day operations, strategic planning, finance, IT and HR. He is also charged with supporting the agency's launch of new services in the areas of social media consulting, outsourcing and ROI reporting. Greg has more than 15 years of retail and experiential marketing experience at the executive level in the consumer electronics and technology industries. He is a graduate of the The Wharton School at the University of Pennsylvania.

Jeffrey Kay

Vice President, Business Development

Jeff leads Fanscape's East Coast sales and business development team. He's based in New York City and has a passion for designing creative programs that are geared to drive sales. Jeff is a marketing and advertising veteran and we're lucky to have him here at Fanscape. Jeff has a marketing and business degree from the University of Maryland.

Melissa Taylor

Vice President, Account Management

Melissa oversees the management of all clients and accounts.She is responsible for leading the marketing strategy and execution of each campaign. Melissa has over a decade of experience in marketing and project management. Before joining Fanscape, she held senior marketing positions at Interscope and A&M Records. Melissa has a Bachelors degree from the University of California, Los Angeles.

Christy Wise

Senior Social Media Strategist

Christy oversees the social media and digital marketing strategy for entertainment, consumer packaged goods, travel, automotive and technology clients. She leads the strategy team and liases with account management. Christy has a significant background in marketing and public relations and has over 10 years experience working with entertainment and music personalities, media properties, brands, products, and non-profit organizations. Christy has a degree in Communications with an emphasis in Public Relations from California State University Fullerton.